Glossary
LLM (Large Language Model)
An LLM is the AI engine that understands and generates human-like text. It is the technology behind tools like ChatGPT and custom AI assistants.
A Large Language Model (LLM) is a type of artificial intelligence trained on vast amounts of text data that can understand, generate, and respond to human language. LLMs are the technology behind tools like ChatGPT, Claude, and the custom AI assistants BrandCurb builds.
What LLMs can do
LLMs can answer questions, draft content, summarize information, translate languages, and hold conversations. They understand context and can generate responses that feel natural and human-like.
What LLMs cannot do on their own
LLMs only know what they learned during training. They do not know your specific products, pricing, policies, or customer data unless you connect them to that information. That is why custom AI assistants use techniques like RAG to pull from your actual business data.
Why LLMs matter for small businesses
LLMs make it possible to build AI tools that can understand and respond to customer inquiries, draft communications, and support your team. The key is connecting them to your specific business data so their answers are accurate and relevant to your customers.