Glossary

AI Assistant

An AI assistant is a custom-trained tool that understands your business and handles customer inquiries, internal questions, and repetitive tasks automatically.

An AI assistant is a custom-trained tool that understands your specific business and handles tasks like answering customer questions, qualifying leads, and providing internal support. Unlike general-purpose AI tools, an AI assistant is trained on your products, services, policies, and data.

How AI assistants work

AI assistants use a combination of LLMs for language understanding, RAG for accessing your business data, and workflow integrations to take action. When a customer asks a question, the assistant searches your knowledge base, generates an accurate response, and can even update records or trigger notifications.

Why custom AI assistants outperform generic chatbots

Generic chatbots follow a script. Custom AI assistants understand the nuances of your business. They know your specific products, your pricing, your return policy, and your brand voice. They can handle complex, multi-step conversations that would confuse a scripted chatbot.

AI assistants for small businesses

BrandCurb builds custom AI assistants for small businesses that handle customer service, lead qualification, and internal support. Most are deployed within two weeks and start at $1,500 CAD.

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