In today’s digital age, harnessing the power of local search engine optimization (SEO) has become crucial for non-profit organizations seeking to promote their events and fundraisers. Local SEO focuses on optimizing online visibility for local searches, enabling non-profits to connect with their target audience at a community level. By leveraging local SEO strategies, non-profits can significantly increase event attendance, attract more donors, and ultimately significantly impact their cause.
Unlike traditional SEO, which aims to improve organic search rankings on a global scale, local SEO explicitly targets users in a specific geographical area. This makes it an invaluable tool for non-profit organizations looking to drive local engagement and support. By implementing effective local SEO techniques, non-profits can ensure that their events and fundraisers appear prominently in local search results, capturing the attention of individuals most likely to attend or contribute.
The influence of local SEO on non-profit events and fundraisers must be considered. Through strategic optimization of event pages, utilization of Google My Business profiles, incorporation of local keywords, and engagement with online directories and reviews, non-profits can unlock many opportunities. They can reach a wider audience, tap into the local community’s passion for their cause, and generate the support necessary to accomplish their mission.
This blog post will explore the various aspects of local SEO for non-profit events and fundraisers. We will delve into the steps involved in identifying relevant local keywords, optimizing event pages, leveraging online directories and reviews, integrating social media strategies, and measuring the success of local SEO campaigns. By understanding and implementing these tactics, non-profit organizations can significantly increase their event attendance, fundraising efforts, and overall community impact.
So, if you’re a non-profit organization seeking to maximize the potential of your events and fundraisers, join us as we uncover the power of local SEO and discover how it can drive your success.
Understanding Local SEO
Local search engine optimization (SEO) is a digital marketing strategy focused on optimizing a website’s visibility and online presence for local searches. It involves tailoring your website content, keywords, and online profiles to target users in a specific geographical area, such as a city or region. For non-profit organizations, local SEO is significant in promoting events and fundraisers and driving community engagement.
Local SEO differs from traditional SEO because it prioritizes local search intent and aims to connect businesses or organizations with their immediate community. While traditional SEO focuses on ranking high in organic search results on a global or national scale, local SEO zooms in on local searches. When users search for events or fundraisers related to a particular cause or in a specific location, local SEO helps non-profit organizations appear prominently in the search results, ensuring they capture the attention of potential attendees or donors in their local area.
Why does local SEO matter for non-profit events and fundraisers? The answer lies in the power of community impact and relevance. Non-profit organizations rely heavily on the support and involvement of their local communities to succeed in their missions. By implementing effective local SEO strategies, non-profits can reach and engage with the individuals most likely to attend their events or contribute to their fundraisers.
When someone searches for local events or causes related to a non-profit’s mission, a strong local SEO presence increases the likelihood that the non-profit’s events and fundraisers will be prominently displayed in search engine results. This visibility makes it easier for individuals within the community to discover and participate in these initiatives, driving attendance, generating interest, and ultimately fostering a sense of community involvement.
Moreover, local SEO helps non-profits overcome geographical barriers. It ensures that their events and fundraisers are visible to individuals searching for local opportunities to get involved. This localized targeting enables non-profits to tap into the passion and dedication of community members who are more likely to attend or support geographically convenient events aligned with their values.
In summary, local SEO is a powerful tool for non-profit organizations to amplify their reach, increase event attendance, and boost fundraising efforts. By tailoring their online presence to target local searchers, non-profits can connect with their community on a deeper level, harness the support of local individuals, and make a more significant impact on their cause.
Identifying Local Keywords
Effective keyword research is crucial in optimizing your non-profit organization’s online presence for local SEO. By finding and incorporating relevant local keywords into your website content, event pages, and online profiles, you can increase your chances of appearing in local search results and attracting individuals interested in your non-profit events and fundraisers. Here are some tips to guide you in conducting keyword research specifically for local SEO:
- Understand Your Target Audience: Begin by deeply understanding your target audience and the local community you want to reach. Consider their demographics, interests, and motivations. This insight will help you identify keywords that resonate with your audience and reflect their search intent.
- Location-Based Keywords: Incorporate location-based keywords relevant to your non-profit events and fundraisers. Include the name of your city, neighborhood, or region in your keywords. For example, if you’re organizing a fundraising event in Seattle, Washington, consider using keywords like “Seattle charity event,” “Washington non-profit fundraiser,” or “local Seattle volunteer opportunities.”
- Event-Specific Keywords: Tailor your keyword research to match the specific events and fundraisers you’re promoting. Think about the cause, type of event, and unique aspects that set your non-profit apart. For example, if you’re hosting a food drive, keywords like “food donation event,” “community food bank,” or “local hunger relief initiative” can be relevant.
- Use Keyword Research Tools: Leverage keywords research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to discover relevant keywords for your local SEO efforts. These tools provide insights into search volume, competition, and related keywords. Enter general terms related to your non-profit and location, and explore the suggested keywords provided by the tools.
- Analyze Local Competitors: Analyzing local competitors can provide valuable insights into their target keywords. Identify non-profit organizations in your area with a similar mission or target audience. Visit their websites, explore their event pages, and analyze their content. Look for recurring keywords and phrases they are using. While you should never copy their content verbatim, this analysis can help you identify relevant keywords that resonate with your local audience.
- Long-Tail Keywords: Consider using long-tail keywords, which are longer and more specific phrases that people may use when searching. These keywords often have less competition and a higher likelihood of matching the search intent of your target audience. For example, instead of targeting “volunteer opportunities,” you could focus on “volunteer opportunities for students in Austin, Texas.”
- User Intent: Put yourself in the shoes of someone searching for non-profit events and fundraisers in your local area. Consider the questions they may have and the specific information they are seeking. Incorporate keywords that address their intent, such as “how to donate to a local charity” or “family-friendly community events near me.”
Remember, finding relevant local keywords is an ongoing process. Regularly monitor the performance of your chosen keywords, make adjustments as needed, and keep an eye out for emerging trends and changes in local search behavior. By incorporating targeted local keywords into your online content, you can enhance your non-profit’s visibility and attract genuinely interested individuals in your events and fundraisers.
Optimizing Event Pages
When it comes to local SEO for non-profit events and fundraisers, optimizing your event pages is crucial for driving visibility, attracting attendees, and generating community engagement. By incorporating key elements and strategically leveraging local keywords, location information, and event details, you can maximize the impact of your event pages. Here are some strategies to optimize your event pages for local SEO:
- Page Title and Meta Description: Craft a compelling page title and meta description that includes relevant local keywords and accurately represents your event. Incorporate the name of your non-profit, the event’s purpose, and the location. For example, “ABC Charity: Annual Food Drive in Seattle, Washington.”
- URL Structure: Ensure that the URL structure of your event page contains relevant keywords and location information. Keep it concise and user-friendly. For example, use something like “yournonprofit.org/seattle-food-drive” instead of a generic URL like “yournonprofit.org/event123.”
- Heading Tags: Utilize heading tags (H1, H2, etc.) to structure your event page content. Include your non-profit’s name, the event’s title, and location within the headings. This helps search engines understand the relevance of the content and improves readability for visitors.
- Local Keyword Placement: Strategically incorporate local keywords throughout the event page content. Include them in the event title, description, headings, and body text. However, avoid overstuffing keywords, as it can harm your search rankings. Focus on providing valuable and relevant information to visitors.
- Location Information: Display the event’s location information on the page. Include the full address, city, state, and zip code. This information helps search engines understand the geographical relevance of your event and improves local search visibility.
- Google Maps Integration: Embed a Google Maps widget on your event page to provide an interactive map displaying the event’s location. This not only assists visitors in finding the venue but also reinforces the local relevance of your event in search engine algorithms.
- Event Description: Write a comprehensive and engaging event description that includes local keywords naturally. Describe the purpose, activities, and impact of the event. Incorporate information about how attendees can participate, contribute, or volunteer. The more relevant and informative the description, the better your chances of ranking well in local search results.
- Date and Time: Clearly state the event’s date, time, and duration on your page. This information helps attendees plan their schedules and provides search engines with context for local search results. Consider using schema markup to mark the event details, making it easier for search engines to understand and display the information.
- Call-to-Action: Include a clear call-to-action (CTA) on your event page to encourage visitors to take action. Whether registering for the event, donating, or sharing the event on social media, the CTA should be prominent, visually appealing, and optimized for conversions.
- User-Generated Content: Encourage attendees and participants to share their experiences on your event page. User-generated content, such as reviews, photos, and testimonials, can improve the page’s visibility, social proof, and overall engagement. It signals to search engines that your event is active and resonates with the local community.
Incorporating these optimization strategies into your event pages can significantly enhance their visibility and attract local attendees and supporters. Remember to create valuable, informative, and user-friendly content that engages visitors and aligns with your non-profit’s mission and values.
Leveraging Google My Business
In local SEO for non-profit organizations, harnessing the power of Google My Business (GMB) is essential. GMB is a free tool provided by Google that allows businesses, including non-profits, to manage their online presence and appear in local search results. Setting up and optimizing your organization’s Google My Business profile can increase visibility, attract local supporters, and enhance your non-profit’s online credibility. Here’s a step-by-step guide to help you create and optimize your non-profit’s Google My Business listing:
Claim or Create Your Google My Business Listing:
Visit the Google My Business website (https://www.google.com/business/) and sign in using your Google account. If your non-profit already has a listing, claim it by following the instructions. If not, click “Manage Now” and create a new listing.
Enter Your Non-Profit’s Information:
Provide accurate and detailed information about your non-profit. This includes the name, address, phone number (NAP), website, and other relevant contact details. Ensure that the information matches the details on your website and other online platforms.
Choose Relevant Categories:
Select the most appropriate category or categories that describe your non-profit. This helps Google understand your organization’s focus and improves its visibility for relevant local searches. Additionally, consider adding secondary categories if applicable.
Add a Compelling Business Description:
Craft a concise and compelling description of your non-profit. Highlight its mission, purpose, and impact on the local community. Incorporate relevant local keywords naturally, but ensure the description remains engaging and informative.
Upload High-Quality Visual Content:
Enhance your GMB profile by uploading high-quality images and videos that showcase your non-profit’s work, events, fundraisers, and community engagement. Visual content adds authenticity and encourages visitors to engage further with your organization.
Collect and Respond to Reviews:
Encourage supporters, event attendees, and volunteers to leave reviews on your GMB profile. Positive reviews can boost your non-profit’s credibility and attract more people to your events and fundraisers. Monitor and respond to reviews promptly, expressing gratitude for positive feedback and addressing any concerns or issues raised.
Keep Information Updated:
Regularly review and update your GMB listing to ensure accuracy. This includes modifying operating hours, updating event details, adding new photos, and reflecting any changes to your non-profit’s contact information.
Engage with the Q&A and Messaging Features:
Google My Business offers features that allow users to ask questions about your non-profit and send direct messages. Monitor these interactions and respond promptly to provide helpful information and foster engagement.
Monitor Insights and Analytics:
Utilize the insights and analytics Google My Business provides to gain valuable data on how users discover and interact with your profile. Analyze this data to make informed decisions, identify areas for improvement, and optimize your non-profit’s online presence.
By leveraging Google My Business, you can significantly improve your non-profit’s online visibility, connect with the local community, and drive engagement with your events and fundraisers. Regularly maintain and update your GMB profile to ensure accurate information and optimal user experience.
Local Citations and Directories
Local citations and directories are crucial in local SEO for non-profit organizations. They are online references to your non-profit’s name, address, phone number (NAP), and other contact information. These citations and listings help search engines validate the authenticity and relevance of your organization for local search results. Ensuring consistent and accurate citations across various directories can enhance your non-profit’s visibility, attract local supporters, and drive engagement with your events and fundraisers. Here’s why local citations and directories are significant, along with a list of relevant directories for non-profits:
Significance of Local Citations and Directories:
Increased Visibility: Local citations and directory listings provide additional online exposure for your non-profit. When your organization is listed in reputable directories, it increases the chances of appearing in local search results and reaching a wider audience.
Improved Local SEO: Consistent and accurate citations help search engines associate your non-profit with a specific location, increasing its relevance for local searches. This, in turn, improves your non-profit’s local SEO performance and visibility.
Trust and Credibility: Being listed in reputable directories adds credibility and trust to your non-profit’s online presence. Users are more likely to engage with organizations with consistent and well-maintained citations, which can positively impact attendance and support for your events and fundraisers.
Enhanced Local Engagement: Local directories often have features that allow users to leave reviews, provide ratings, and engage with your non-profit. These interactions can foster community engagement and encourage individuals to attend events or contribute to fundraisers.
Relevant Local Directories for Non-Profits:
Google My Business: As mentioned earlier, claiming and optimizing your non-profit’s Google My Business listing is crucial. It provides a prominent local presence on Google’s search engine and map results.
Bing Places for Business: Similar to Google My Business, Bing Places for Business allows you to create and manage your non-profit’s local listing on the Bing search engine.
Yelp: Yelp is a popular directory for local businesses and non-profits. It allows users to discover and review organizations in their area, making it a valuable platform for promoting events and fundraisers.
Yellow Pages: Yellow Pages is an established online directory that connects users with local businesses and organizations. Listing your non-profit on Yellow Pages can help increase your visibility among local users.
Chamber of Commerce: Many cities and regions have local Chamber of Commerce websites that provide directories of local businesses and non-profits. Check with your local Chamber of Commerce to ensure your non-profit is listed.
Eventbrite: While primarily an event ticketing platform, Eventbrite also serves as a directory for various events, including non-profit events. Create and optimize your non-profit’s Eventbrite profile to attract attendees and promote fundraisers.
Non-profit-specific Directories: Explore directories designed explicitly for non-profit organizations, such as GuideStar, Charity Navigator, or Network for Good. These platforms offer resources for non-profits and can help boost your visibility within the non-profit community.
Remember to maintain consistent and accurate information across all directories and citations. Regularly update your non-profit’s details, including NAP information, event listings, and descriptions. This ensures potential attendees and supporters can access the most up-to-date information about your events and fundraisers.
By leveraging local citations and directories, you can improve your non-profit’s online visibility, attract local supporters, and drive engagement with your events and fundraisers.
Harnessing Online Reviews
Online reviews have a significant impact on local SEO for non-profit organizations. They act as social proof, influencing potential attendees and donors to engage with your events and fundraisers. Positive reviews boost your non-profit’s credibility and improve its visibility in local search results. By actively encouraging attendees and donors to leave reviews, you can enhance your non-profit’s online reputation, attract more participants, and drive local engagement. Here’s why online reviews matter and some strategies to encourage reviews for your events and fundraisers:
Impact of Online Reviews on Local SEO:
Improved Local Rankings Positive online reviews signal to search engines that your non-profit is reputable and trustworthy. As a result, search engines may reward your organization with higher rankings in local search results, making it easier for potential attendees and donors to discover your events and fundraisers.
Increased Click-Through Rates: When your non-profit has a higher average rating and positive reviews, it can lead to higher click-through rates from search engine result pages. Users are likelier to click on listings with positive reviews as they instill confidence and demonstrate the value of your events and fundraisers.
Enhanced Online Reputation: Positive reviews showcase your non-profit’s commitment to its mission and its positive impact on the local community. They build trust among potential attendees and donors, encouraging them to engage with your non-profit and contribute to your events and fundraisers.
Strategies to Encourage Online Reviews:
Provide Excellent Experiences: The foundation of garnering favorable reviews is delivering exceptional experiences during events and fundraisers. Focus on providing value, personalized interactions, and memorable moments that attendees and donors will appreciate and want to share with others.
Request Reviews Directly: Be bold and ask attendees and donors to leave a review. Send a follow-up email or create a dedicated webpage that thanks them for participating and kindly asks for their feedback. Make it easy for them to leave a review by providing direct links to relevant review platforms.
Leverage Social Media: Utilize your non-profit’s social media channels to remind attendees and donors to share their experiences and leave reviews. Create engaging posts highlighting the impact of your events and fundraisers and encouraging followers to provide feedback.
Offer Incentives: Consider offering incentives for leaving reviews, such as entering reviewers into a raffle or providing a small token of appreciation. However, ensure that these incentives align with ethical guidelines and avoid any practices that may compromise the integrity of the reviews.
Respond to Reviews: Actively engage with the reviews you receive, both positive and negative. Responding to reviews demonstrates that your non-profit values feedback and is committed to providing a positive experience. Address any concerns or issues raised in negative reviews and express gratitude for positive ones.
Create a Review Landing Page: Develop a dedicated landing page on your non-profit’s website that directs attendees and donors to various review platforms. This central hub allows them to leave reviews and provides an organized space for showcasing positive feedback.
Follow Up with Surveys: Send post-event or post-fundraiser surveys to attendees and donors to gather feedback. Within these surveys, include an option for participants to indicate their willingness to leave a review. Those who express interest can be sent personalized follow-up emails with instructions on how to leave a review.
Share Reviews on Your Website and Social Media: Highlight positive reviews by showcasing them on your non-profit’s website and sharing them on social media. This boosts your online reputation and encourages others to leave reviews when they see the positive experiences shared by others.
Remember, it’s crucial to prioritize authenticity and ethical practices regarding online reviews.
Social Media and Local SEO Integration
Integrating social media with local SEO is essential for non-profit organizations in today’s digital landscape. Social media platforms provide an excellent opportunity to engage with the local community, promote events and fundraisers, and amplify your non-profit’s online presence. By strategically leveraging social media and optimizing it for local SEO, you can boost your non-profit’s visibility, drive local engagement, and enhance the success of your events and fundraisers. Here are some key strategies to integrate social media with local SEO effectively:
Consistent NAP Information:
Ensure your non-profit’s name, address, and phone number (NAP) information is consistent across all social media profiles. Consistency is crucial for local SEO, as search engines rely on accurate NAP information to associate your non-profit with a specific location. Verify that your social media profiles reflect the exact NAP details of your website and other online listings.
Local Keywords in Social Media Profiles:
Incorporate local keywords into your social media profiles, including your bio, about sections, and relevant fields. Local keywords can include the name of your city or region and specific terms related to your events and fundraisers. This optimization helps search engines understand your non-profit’s local relevance and improves its visibility in local search results.
Geotagging and Location Tagging:
Using geotagging and location tagging features when posting social media content related to your events and fundraisers. Geotagging adds geographical metadata to your posts, while location tagging associates your content with specific places or venues. These features enhance the local relevance of your social media posts and increase the chances of your content appearing in location-based searches.
Engage with Local Influencers and Organizations:
Identify and engage with local influencers, community organizations, and businesses on social media. Interact with their posts, share relevant content, and participate in local conversations. Building relationships with local influencers and organizations helps expand your reach and improves your non-profit’s visibility within the local community, positively impacting local SEO.
Use Local Hashtags:
Utilize local hashtags in your social media posts to target specific geographic communities. Research popular local hashtags relevant to your non-profit, events, and fundraisers. Incorporating these hashtags in your posts increases the chances of your content being discovered by local users searching for relevant information.
Promote Local Events and Fundraisers:
Use social media platforms to promote your non-profit’s events and fundraisers actively. Create engaging posts that highlight event details, emphasize the impact of participation, and include calls to action for attendees and donors. Encourage social media users to share your event posts, increasing their reach within the local community and potentially attracting more participants.
User-Generated Content (UGC):
Leverage user-generated content by encouraging attendees, volunteers, and supporters to share their experiences on social media. Ask them to use event-specific hashtags or tag your non-profit’s social media accounts. Repost or share user-generated content, providing social proof and fostering community engagement. UGC contributes to local SEO by creating valuable and authentic content associated with your non-profit’s events and fundraisers.
Monitor and Respond to Social Media Interactions:
Regularly monitor your social media platforms for mentions, comments, and messages related to your non-profit, events, and fundraisers. Respond promptly to user interactions, addressing inquiries, providing information, and expressing gratitude. Actively engaging with your social media audience enhances your online reputation, fosters community relationships, and positively impacts local SEO.
Integrating social media with local SEO allows your non-profit to maximize its reach, connect with the local community, and drive engagement.
Measuring Success and Analytics
To gauge the effectiveness of your local SEO efforts for non-profit events and fundraisers, it’s crucial to measure success using analytics. By leveraging analytics tools, you can gain valuable insights into the performance of your campaigns, track key metrics, and make data-driven decisions to optimize your strategies. Here are some essential steps to measure success and utilize analytics effectively:
Set Clear Goals: Before diving into analytics, define goals for your non-profit events and fundraisers. Are you aiming to increase event attendance, drive online donations, or boost community engagement? Establish specific, measurable, attainable, relevant, and time-bound (SMART) goals to guide your analysis and assess the success of your local SEO efforts.
Implement Website Analytics: Integrate a robust website analytics tool like Google Analytics to track and measure website performance. Set up relevant goals and conversion tracking to monitor event registrations, donation form submissions, or other desired actions. Website analytics provide valuable data on traffic sources, user behavior, and conversion rates, helping you identify areas for improvement and measure the impact of your local SEO strategies.
Track Local Search Rankings: Monitor your non-profit’s local search rankings for targeted keywords related to events and fundraisers. Several tools, such as Google Search Console and third-party rank tracking tools, can provide insights into your non-profit’s visibility in local search results. Track your rankings over time and analyze any fluctuations, correlating them with your local SEO efforts and strategies.
Analyze Website Traffic Sources: Examine the sources of traffic to your website to determine the effectiveness of your local SEO tactics. Analyze the percentage of traffic coming from local search, social media, referrals from local directories, or other sources. This analysis helps you understand which channels drive the most relevant traffic to your site and adjust your strategies accordingly.
Assess User Engagement: Evaluate user engagement metrics to gain insights into how visitors interact with your website and content. Analyze metrics such as time on page, bounce rate, and pages per session to determine if visitors find your event and fundraising pages engaging and informative. Adjust your content and website structure based on these insights to improve user engagement and conversion rates.
Monitor Conversion Rates: Measure conversion rates for event registrations, donation form submissions, or other desired actions. Analyze the percentage of website visitors who are converting into participants or donors. If conversion rates are low, identify potential barriers or friction points in the conversion process and optimize your event and donation pages accordingly.
Track Social Media Metrics: Monitor social media metrics to assess the impact of your social media efforts on local SEO and event success. Track metrics such as reach, engagement, and click-through rates for your event and fundraising posts. Identify which social media platforms and content types generate the most traction and adjust your strategy accordingly.
Refine and Optimize: Regularly review your analytics data to identify patterns, trends, and areas for improvement. Use the insights gained from analytics to refine your local SEO strategies, content, and messaging. Test different approaches, measure the impact, and optimize your efforts based on data-driven decisions.
Ongoing analysis is essential to gauge success. Continuously monitor analytics, make necessary adjustments, and track the impact of optimizations. By measuring success and utilizing analytics efficiently, you can refine your local SEO strategies for non-profit events and fundraisers, achieve significant outcomes, and amplify your influence within the local community. Consider partnering with experienced SEO consultants to enhance your efforts.
In today’s digital landscape, harnessing the power of local SEO is crucial for non-profit organizations looking to drive success for their events and fundraisers. By optimizing your online presence for local search, you can increase visibility, attract relevant attendees and donors, and make a greater impact within your local community. Throughout this guide, we have explored various strategies and tactics to leverage local SEO effectively for non-profit events and fundraisers. Let’s recap the key takeaways:
- Local SEO, tailored explicitly for non-profits, is essential for boosting visibility and attracting local participants and donors to your events and fundraisers.
- Understanding the principles of local SEO and how it differs from traditional SEO is crucial in developing an effective local SEO strategy.
- Conducting thorough keyword research helps you identify relevant local keywords and phrases to optimize your content and improve your non-profit’s local search rankings.
- Optimizing event pages with local keywords, location information, and event details enhances their visibility in local search results and increases the likelihood of attracting local attendees.
- Leveraging Google My Business by creating and optimizing your non-profit’s listing improves visibility in Google Maps and local search results, making it easier for people to find your events and fundraisers.
- Local citations and directories play a significant role in local SEO by validating your non-profit’s local presence. Listing your events and fundraisers in relevant local directories increases your visibility and drives local engagement.
- Online reviews are influential in local SEO and can significantly impact the success of your non-profit’s events and fundraisers. Actively encourage attendees and donors to leave reviews and respond to them to demonstrate your non-profit’s commitment to providing exceptional experiences.
- Integrating social media with local SEO enhances your non-profit’s online presence, expands your reach within the local community, and boosts engagement for your events and fundraisers.
- Measuring success and analyzing data through website analytics, local search rankings, user engagement, and conversion rates allow you to refine your local SEO strategies and optimize your efforts for a more significant impact.
By implementing these strategies and continuously refining your approach, your non-profit can drive local engagement, maximize event attendance, increase donations, and make a meaningful difference within your local community.
Remember, local SEO is an ongoing process that requires consistent monitoring, analysis, and adaptation to evolving trends and algorithms. Stay current with the latest SEO practices, optimize your online presence, and always strive to provide exceptional experiences for your participants and donors.
Now, armed with the knowledge and tools to harness the power of local SEO, it’s time to put these strategies into action and watch your non-profit’s events and fundraisers thrive in the local community.