Pay-Per-Click (PPC) is a necessity in the online business world, much like SEO. It’s a tool that allows you to measure your reach when visitors engage with you to get your services through ads. Simple as it may seem, PPC creation and management is tricky, especially when you’re against billions of other businesses trying to get shoppers to click.
Apart from the high cost of PPC services, most companies only cater to a few platforms, force you into inclusivity contracts, take your monthly updates for granted, and are concerned more about clicks over conversion—and that’s where your hard-earned resources go.